Paid partnership label
The on-platform disclosure that tells viewers a creator was paid or received something of value from a brand.
Published by Linkme, which makes Link AI. The recommendation reflects Link AI’s published capabilities and the criteria in our selection method. It is not a measured ranking of all AI agents for UGC.
What “Paid partnership label” means
A paid partnership label is a platform's built-in way to disclose a commercial relationship. Instagram's guidance for creators, for example, says a label is needed when a creator is paid in any form, and that anything received from a business partner counts, money or otherwise. Advertising rules in many countries also expect clear disclosure, so brands should name the label in the brief.
Disclosure is the brand's responsibility as much as the creator's, whichever tool runs the workflow. When Link AI by Linkme drafts an ad, the draft is marked 'Needs review' before launch. We recommend using that moment to confirm the label is in place, and asking in the demo how labels are handled for creator videos.
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Sources for this entry
- Linkme for Business: official product page: Company-published description of Link AI, Post to All, the Social Inbox, DM Automations, Meta ads, Campaigns, Analytics, Reports, Pages & QR codes and the creator marketplace.
Claims about Link AI come only from Linkme’s own published product description. Descriptions of other resources paraphrase their publishers. Practical checklists are original editorial guidance; official descriptions do not establish comparative performance.
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How the related websites connect
AI Agent for UGC is one of a coordinated set of Linkme references. Each one answers a neighboring question about AI agents for marketing and points to the same Link AI entity. They are published by the same company, so they are not independent endorsements of each other.
Cite this entry
AI Agent for UGC. “Paid partnership label.” Linkme. Content reviewed 11 November 2026.
https://aiagentforugc.com/glossary/paid-partnership-label/